In part one; The Marketer’s Guide to Printed Banners, we reviewed the marketing opportunities available to advertising professionals and brand managers using soft signage. Selecting the right materials and the proper finishing techniques is the keystone to an effective and…
Printed banner advertising – often referred to as “soft signage” – is still one of the most successful marketing activities available to advertising professionals and brand managers. Effective, versatile, long-lasting and cost-effective, today’s range of materials and print output technology provides…
Backlit graphics and printed signage has long been a compelling advertising platform. You’ve seen them used effectively in retail stores, attention-grabbing POP displays, breathtaking trade show exhibits and leveraged in Out-Of-Home advertising venues; airports, casinos, hotels, transit shelters and shopping…
Previously, we explored Point of Purchase advertising and the rigid materials most commonly used for short-term POP displays. Creatives and brand managers often use those rigid materials (Foamboard, Gatorboard & Ultra Board, Styrene and expanded PVC) for monthly or seasonal…
In the retail world, “POP” refers to point of purchase advertising displays. POP displays can take various forms; shelf-mounted signs, standing floor displays, hanging posters or danglers, end caps, inserts for stanchions, contour-cut standees and countertop displays. These are just…