Banners

The Marketer’s Guide To Banner Finishing

Choosing the right materials and printing technology are two of the three keys to achieving soft signage success. Proper finishing techniques are also vital to ensure the success of your banner graphics. “Finishing” refers to various ways in which the…

The Marketer’s Guide To Banner Materials

In part one; The Marketer’s Guide to Printed Banners, we reviewed the marketing opportunities available to advertising professionals and brand managers using soft signage. Selecting the right materials and the proper finishing techniques is the keystone to an effective and…

The Marketer’s Guide To Printed Banners

Printed banner advertising – often referred to as “soft signage” – is still one of the most successful marketing activities available to advertising professionals and brand managers. Effective, versatile, long-lasting and cost-effective, today’s range of materials and print output technology provides…