Installing Window Graphics in Cold Weather Gets Creative It’s the BIG GAME…-5-degree weather is no excuse not to install. Clients ask for impossible requests frequently, but all good print providers find solutions to “impossible” requests. But what happens when…
In a digital world, analogue marketing can cut through the noise. Take for instance a recent promotion by Target to launch the new Mario Kart Deluxe 8 game with special interactive in store promotional graphics. Guests in 656 locations across the US had…
Previously, we explored Point of Purchase advertising and the rigid materials most commonly used for short-term POP displays. Creatives and brand managers often use those rigid materials (Foamboard, Gatorboard & Ultra Board, Styrene and expanded PVC) for monthly or seasonal…
In the retail world, “POP” refers to point of purchase advertising displays. POP displays can take various forms; shelf-mounted signs, standing floor displays, hanging posters or danglers, end caps, inserts for stanchions, contour-cut standees and countertop displays. These are just…
In the first two parts of our three-part wall coverings series, we examined how indoor and outdoor wall graphics attract attention by engaging, informing and motivating customers. Getting your message to stick – literally and figuratively – means you need…