Advertising agencies, marketing firms, brand managers and graphic designers are continually focused on adding value. Few activities are more productive and cost effective than flawlessly produced trade show graphics on display. The structure: Looking for a successful trade show booth…
Choosing the right materials and printing technology are two of the three keys to achieving soft signage success. Proper finishing techniques are also vital to ensure the success of your banner graphics. “Finishing” refers to various ways in which the…
In part one; The Marketer’s Guide to Printed Banners, we reviewed the marketing opportunities available to advertising professionals and brand managers using soft signage. Selecting the right materials and the proper finishing techniques is the keystone to an effective and…
Printed banner advertising – often referred to as “soft signage” – is still one of the most successful marketing activities available to advertising professionals and brand managers. Effective, versatile, long-lasting and cost-effective, today’s range of materials and print output technology provides…
Backlit graphics and printed signage has long been a compelling advertising platform. You’ve seen them used effectively in retail stores, attention-grabbing POP displays, breathtaking trade show exhibits and leveraged in Out-Of-Home advertising venues; airports, casinos, hotels, transit shelters and shopping…