Printing

The Marketer’s Guide To Banner Finishing

Choosing the right materials and printing technology are two of the three keys to achieving soft signage success. Proper finishing techniques are also vital to ensure the success of your banner graphics. “Finishing” refers to various ways in which the…

The Marketer’s Guide To Banner Materials

In part one; The Marketer’s Guide to Printed Banners, we reviewed the marketing opportunities available to advertising professionals and brand managers using soft signage. Selecting the right materials and the proper finishing techniques is the keystone to an effective and…

The Marketer’s Guide To Printed Banners

Printed banner advertising – often referred to as “soft signage” – is still one of the most successful marketing activities available to advertising professionals and brand managers. Effective, versatile, long-lasting and cost-effective, today’s range of materials and print output technology provides…

Backlit Graphics: Choosing The Right Media

Backlit graphics and printed signage has long been a compelling advertising platform. You’ve seen them used effectively in retail stores, attention-grabbing POP displays, breathtaking trade show exhibits and leveraged in Out-Of-Home advertising venues; airports, casinos, hotels, transit shelters and shopping…

POP Displays: The 5 Materials You Must Know

In the retail world, “POP” refers to point of purchase advertising displays. POP displays can take various forms; shelf-mounted signs, standing floor displays, hanging posters or danglers, end caps, inserts for stanchions, contour-cut standees and countertop displays. These are just…