The distance measured along the line of travel from the point where an advertising unit first becomes fully visible to the point where the copy is no longer readable.

Polyvinyl Chloride is a thermoplastic polymer constructed of repeating vinyl groups of ethanol molecule having one of their hydrogen groups replaced with a chloride group. The vinyl is commonly used as an advertising substrate for bulletins and some poster products.

Polypropylene is a widely used thermoplastic polymer with an intermediate level of crystalline structure between that of low-density and high-density polyethylene. It is used to make single sheet posters or other billboard substrates and is recyclable.

Polyethylene is a widely used plastic thermoplastic polymer consisting of long chains of monomer ethylene. It is used to make single sheet posters or other billboard substrates and is recyclable.

The span of time an Out-Of-Home (OOH) advertising campaign is present to viewers.

The largest standardized OOH format; typically measuring 14’ x 48’ in overall size. Sold either as permanent display or in rotary packages.

The cardinal direction that an OOH unit faces. As an example, a north facing bulletin is viewed by vehicles traveling south.

An area of copy made as a cut out that falls outside the basic restraints of a bulletin or poster.

An adhesive strip that is used to cover a portion of copy displayed on an OOH unit.

A bulletin that is usually larger than 14’ x 48’ and is positioned at a prime location in a market. A spectacular often utilizes special embellishments.

Displays affixed to moving public transportation vehicles or in the common areas of transit terminals and stations. Transit displays include, but are not limited to: bus panels, train/rail panels, airport panels, taxi panels and mobile advertising signage.

Advertising displays, many that provide a public amenity, positioned at close proximity to pedestrians for eye-level viewing or at a curbside to impact vehicular traffic. Street furniture displays include, but are not limited to: transit shelters, newsstands/news racks, kiosks, shopping mall panels, convenience store panels and in-store signage.

Ultra-violet cured coatings are applied over inks printed onto advertising substrates and dried by exposure to UV radiation. UV coatings are used to prevent color fading on advertisements from sun exposure or other ambient lighting sources.

An OOH unit with a slatted face that allows three different copy messages to revolve at intermittent intervals.

The dimensions of an advertisement substrate once it has been prepared for placement onto an OOH unit.